Publicity Guidelines for Grantees

Publicity Guidelines for Grantees

When you publicize a grant made by The Duke Endowment, the benefit is widespread.  Your organization receives positive attention for the important work it is doing, the grant highlights your role in the community, and the news can spark interest from other funders.

The Duke Endowment publicizes all grants through a media relations effort and by featuring grant stories in our own publications, but we encourage you to spread the word about your grant projects.  You are most familiar with the exciting programs, events and results you have achieved and reporters often are more interested in hearing directly from nonprofits.  If we coordinate our efforts, we can be more successful in getting the word out.

What you can do:

  • Include information about your grant in publications you produce for internal or external distribution, including newsletters, brochures, annual reports, websites, lists of supporters, board minutes, etc.
  • Contact local media -- daily and weekly suburban newspapers, special interest publications, radio and/or television stations -- using a news release or personal phone call.
  • Provide a link to the Endowment’s website ( on your website.
  • E-mail a link to any news story that features your grant so that we can post it on our website.

What the Endowment can do:

  • Seek publicity for our grants through local, regional and state media.
  • Brainstorm ideas with you for getting the word out about your grant.
  • Help you target appropriate media.
  • Review your press release and other publicity materials relating to your grant.
  • Provide our logo for your use.
  • Provide a reciprocal link to your website from ours.
  • Provide a news release template for you to download and customize.

    How to acknowledge the Endowment

    • Always refer to the Endowment as “The Duke Endowment.” In written material, it is appropriate to use “the Endowment” on second reference.
    • Use the following language to describe the Endowment:

      Based in Charlotte and established in 1924 by industrialist and philanthropist James B. Duke, The Duke Endowment is a private foundation that strengthens communities in North Carolina and South Carolina by nurturing children, promoting health, educating minds and enriching spirits. Since its founding, it has distributed more than $4 billion in grants. The Endowment shares a name with Duke University and Duke Energy, but all are separate organizations.
    • The Endowment would like to receive copies of any published stories that mention our grants. Please e-mail them to Eric Frazier at