Promotion Guidelines

When communicating about The Duke Endowment publicly, promoting an Endowment grant or announcing a partnership, we ask that you do so in accordance with the guidelines below. If you are searching for something not provided here, or if you require a specific file format, please contact our communications office.

Brand Identity Guidelines

The Duke Endowment logo may downloaded and must be used in compliance with our usage guidelines (PDF).

The Duke Endowment Boilerplate

Based in Charlotte and established in 1924 by industrialist and philanthropist James B. Duke, The Duke Endowment is a private foundation that strengthens communities in North Carolina and South Carolina by nurturing children, promoting health, educating minds and enriching spirits. Since its founding, it has distributed $4.8 billion in grants. The Endowment shares a name with Duke University and Duke Energy, but all are separate organizations.

Publicity Guidelines

Publicizing partnership with, or funding from the Endowment allows the benefit to be more widespread. The Duke Endowment publicizes all grants through a media relations effort and by featuring associated stories in our own publications, but we encourage grantees to spread the word, as well.

Grantees know the exciting details of their programs, events and achieved results; and reporters are often most interested in hearing directly from nonprofits. Promoting grants can lead to positive attention for the important work grantees are doing, as well as for the role they play in the community, which can spark interest from other funders. If we coordinate our efforts, we can be more successful in getting the word out.

What grantees can do:

  • Include information about an Endowment grant in publications produced for internal or external distribution, including newsletters, brochures, annual reports, websites, lists of supporters, board minutes, etc.
  • Contact local media — daily/​weekly suburban newspapers, special interest publications, radio and/​or television stations — using a news release or personal phone call
  • Provide a link to the Endowment’s website or their own
  • E‑mail a link to any news story that features a grantee and its Endowment grant so that we can post it on our website

What the Endowment can do:

  • Seek publicity for our grants through local, regional and state media
  • Help target appropriate media
  • Review grantee press releases and other publicity materials relating to Endowment funding
  • Provide our logo
  • Provide a news release template for download and customization
  • Brainstorm ideas for getting the word out about specific grants

How to Acknowledge the Endowment

Always refer to the Endowment as The Duke Endowment.” In written material, it is appropriate to use the Endowment” on second reference. Use the boilerplate language above to describe the Endowment.

For publicity related inquiries, contact:

Shaheen B. Towles

Associate Director
[email protected]